Strategist. Storyteller. System builder.

With two decades of international experience across brand, content and digital, I help organisations turn complexity into coherence and ambition into action.

My path is anything but linear: business, design, marketing, tech … but every step sharpened the way I think and lead. Today, I’m exploring what comes next.

Open to executive roles and new challenges, especially across the US and global markets.

What I do

I build digital foundations that hold and grow ambitious brands.

With two decades of experience across luxury, culture and lifestyle, I help organisations clarify their digital vision, shape meaningful platforms, and deliver measurable outcomes.

My strength lies in curiosity, not conformity.

I draw from an atypical path: business, design, culture, to rethink how brands communicate, structure their platforms, and stay relevant.

My mission? To build long-term frameworks that adapt with consumer habits and tech shifts, so brands never just follow trends, but remain distinctive, authentic, coherent and future-ready.

Build narrative clarity, internal alignment, and external impact.
I lead the development of brand platforms, editorial frameworks, and communications strategies, ensuring consistency across touchpoints, audiences, and markets.
Turn brand purpose into digital storytelling that resonates.
I design global social media strategies, structure content calendars, guide creative production, and lead influence campaigns, always aligned with brand identity and performance goals.
- Structure what connects: UX, tech, content and user.
  I lead complex platform builds and redesigns from strategic UX and content architecture to Shopify e-commerce and technical coordination.
- I balance brand storytelling with seamless experience.
Scale with intention. Track what matters.
I build multi-market paid media strategies across Meta, Google, Pinterest and more grounded in funnel logic, creative KPIs and real-time optimisation.